Turning salon waiting time
into India's most captive screen network.
DPIIT-recognised startup · Startup India
ADbuddy is live in 25 salons across Surat, with brand campaigns running and the full software stack built in-house. We are raising ₹2 crore to grow the network across Surat and expand into Gujarat.
Attention local advertisers can't buy anywhere else.
Most local advertising is easy to ignore: a hoarding passed at speed, a newspaper insert thrown away, a social ad scrolled past in a second. In a salon, customers sit for 30 to 60 minutes facing a screen, with nothing to skip.
India has a very large number of small, unorganised salons with no way to earn from that waiting time. ADbuddy puts a managed screen in each one, at no cost to the owner, and sells the screen time to advertisers, neighbourhood by neighbourhood, then city by city.
The whole stack is ours.
Five apps, no white-label signage software, no third-party lock-in. All of them are built, running, and maintained by our team.
TV player app
Android kiosk app with native video playback, offline caching so screens keep playing through internet drops, over-the-air updates, and remote restart, screenshots and diagnostics.
Network dashboard
Upload ads, build the 30-minute loop, manage every screen, and push changes to the whole network in seconds. Also runs advertiser accounts, play reports and monthly salon settlements.
Salon owner app
Appointments, a walk-in token queue for busy days, client records with visit reminders, invoices, staff, a wallet with monthly statements, and uploads for their own logo, offers and reels on the screen.
Customer app
Book a visit or take a queue token by scanning one QR code, follow the live queue, and get a notification when it is your turn. Installs on the phone like an app.
Advertiser portal
Proof of play: advertisers log in to see how many times each ad played, on which screens, per day, and when it expires, with a CSV export.
How the network earns.
Screen ad slots
Advertisers buy 5–60 second slots in a 30-minute loop, sold per 25-salon block. Each loop carries about 17.5 minutes of ad time per screen.
Local & brand campaigns
From neighbourhood businesses to regional and national brands: campaigns have run for Skyline Tours, Dairy Don, IDFC, Vyapar, and Sampatti Realty.
Referral & affiliate income
Salon owners are trusted locals. We are building referral partnerships (for example broadband and travel) where salons recommend services and earn rewards.
Creative & digital services
Our in-house design, video, and web team produces advertisers' creative and also serves design, web, and marketing clients worldwide: a second revenue line alongside the network.
Zero cost to salon partners. We install and maintain the screen for free, reimburse its electricity (up to ₹300 a month), and give owners free business apps, which keeps partners loyal and makes the network cheap to grow.
From Surat to India.
These are targets, not guarantees. The pace depends on the funding we raise.
Surat pilot
25 screens live, software stack proven, company incorporated and GST-registered.
City density
Grow to 100–500 salons in Surat so advertisers can buy whole neighbourhoods.
Gujarat
Expand to Ahmedabad, Vadodara, and Rajkot: a target of 2,500 salons.
India
A national network of 10,000+ screens, with telecom and brand partnerships.
Leadership
- Kishan Jotangiya · Managing DirectorDesigner and builder since 2015. Leads product, creative, and technology.
- Avantika Jotangiya · Director
- Abhay Jotangiya · Director
Company
- Legal name
- ADbuddy Digital Media Private Limited
- Type
- Private Limited Company
- Incorporated
- 9 June 2026 · Surat, Gujarat
- CIN
- U73100GJ2026PTC178925
- DPIIT Startup
- Recognised · DIPP277732
- GSTIN
- 24ABFCA8723M1ZE
- MSME (Udyam)
- UDYAM-GJ-22-0655958
INVESTOR
QUESTIONS.
The short answers. The deck has the detail.
Let's talk.
Request the investor deck, or book a call and see a live screen in a Surat salon. We reply within a day.
This page is for information only and is not an offer, invitation, or solicitation to subscribe to or buy any securities. Any investment in ADbuddy Digital Media Private Limited will be made only by private placement to identified persons, under a separate offer document and in line with the Companies Act, 2013 and other applicable law.